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Free Local Visibility Scorecard

Small Business Consulting Suite · Free download

The Local Visibility Scorecard: can customers actually find you?

Score your business across 20 local-visibility factors in about 15 minutes, and find out what to fix before you spend another dollar on ads.

  • Most local buying starts with a search. If your business is missing or thin on Google, the customer picks whoever shows up instead.
  • Reviews decide the shortlist. Recency, volume and how you respond shape trust before anyone visits your website or calls.
  • Inconsistent listings cost you. Mismatched names, addresses and hours across directories quietly erode rankings and send people to the wrong place.
  • Paid traffic amplifies whatever is already there. Fix the free visibility layer first and every ad dollar works harder.
Free scorecard

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What’s inside the scorecard

1

Google Business Profile

Five checks on completeness, categories, photos, posts and the details that drive map-pack rankings.

2

Reviews & reputation

Volume, recency, rating and response habits, scored the way a prospect actually reads them.

3

Citations & directories

Name, address and phone consistency across the directories that feed Google’s trust signals.

4

Website local signals

Location pages, schema, embedded maps and the on-site cues that tie your site to your service area.