Small Business Consulting Suite · Free download
The Local Visibility Scorecard: can customers actually find you?
Score your business across 20 local-visibility factors in about 15 minutes, and find out what to fix before you spend another dollar on ads.
- Most local buying starts with a search. If your business is missing or thin on Google, the customer picks whoever shows up instead.
- Reviews decide the shortlist. Recency, volume and how you respond shape trust before anyone visits your website or calls.
- Inconsistent listings cost you. Mismatched names, addresses and hours across directories quietly erode rankings and send people to the wrong place.
- Paid traffic amplifies whatever is already there. Fix the free visibility layer first and every ad dollar works harder.
Free scorecard
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What’s inside the scorecard
1
Google Business Profile
Five checks on completeness, categories, photos, posts and the details that drive map-pack rankings.
2
Reviews & reputation
Volume, recency, rating and response habits, scored the way a prospect actually reads them.
3
Citations & directories
Name, address and phone consistency across the directories that feed Google’s trust signals.
4
Website local signals
Location pages, schema, embedded maps and the on-site cues that tie your site to your service area.