Playbook · PDF download
Business Pivot Playbook
Practical fixes for each of the 6 diversification dimensions. This playbook takes each dimension from the free scorecard and gives you the single most useful fix most small businesses can make in the next two weeks — no big investment or new hires required.
What's inside
Revenue concentration
List your top 5 clients or products by revenue share, set a target ceiling (commonly 20–30%) for any one of them, and flag anything above it.
Channel dependency
Rank every channel that brought you a paying customer in the last 90 days — if one is more than half your new business, pick a second channel to test this quarter.
Seasonal exposure
Chart monthly revenue for the last 2 years, mark your 3 lowest months, and brainstorm one offer that sells specifically in your slow season.
Adjacent-offer readiness
List every skill, asset, or process you already have that a different audience might pay for — then validate the lowest-build-cost one with 5 real conversations.
Recurring-revenue share
Calculate what % of last quarter's revenue was recurring, sketch a recurring version of your most-repeated one-time service, and set a 12-month target.
Platform/vendor risk
List every platform or vendor a meaningful share of your income runs through, and pick one owned channel (email list, direct relationships) to grow independent of it.
How it works
- Check out securely through Stripe.
- Your download link is shown on the confirmation page.
- Work through the fixes one dimension at a time.
What's next
Once you’ve picked a direction, the New Revenue Stream Blueprint ($297) gives you a full step-by-step plan for launching and validating that new revenue stream.
Business Pivot Playbook
$37
Educational content only — results depend on execution and market conditions; no specific revenue outcome is guaranteed.